Kohler X Laura Kim

This ad campaign is a collaboration with Laura Kim, a prominent fashion designer based in New York, to promote Kohler’s smart toilet. Design tactics include print magazine for Vogue, Elle Decor, Interior Design, WSJ, New York Time, Time Magazine, and Cabana; In-store collateral for window poster, stanchion sign, tabletop, large posters; Digital ads for social media, etc. Each piece went through layers of reviews from art directors to VP and CEO to ensure we had hte most elevated visual design that speaks for the brand.

Print ads for Cabana magazine.

Print ads for Time (left) and Wallpaper (right) magazine.

Digital Ads

With the short attention spend of an average consume nowadays, the challenge for most digital ads has been how do we grab their attention within the first few second, and visual plays a crucial role of achieving it. We also A/B tested the ads to see which drives more clicks and strategizing accordingly. Selecting a few format here for demonstration purpose. Platform including Facebook, Instagram, Display Ads for Vouge, Amazon Alexa and Youtube TV and more.

GIF animation for Meta.
Paid ad for Meta story.
Paid ads for Pinterest.
Paid ad for Meta feed.
Display ad for Vouge.com.

Display ads for variety of format.

Email Marketing

Posters and Invitations

These were for a new store’s opening where the CEO and VP appeared as guest hosts, along with invitations for emails and varies social media platform. We used the ad campaign as the theme to introduce Kohler’s latest products.

Invitation for Facebook, Eventbright, LinkedIn.

Email Marketing

From announcement to storytelling, emails plays a big role in marketing. Each of them was a result of collaboration between art direction and marketing people to ensured that these emails are driving sales yet stay true to Kohler’s brand aesthetic.

Paid Social Media Ads

We worked with the social media team to refine strategies using their performance data. This affected how we select the image or draft the messaging.